If the attendees are the passengers on our conference train, sponsors are decidedly the engine that makes the train go. If you are interested in sponsorship, please contact (info@ZephyrConferences.com or 888-758-8687) so we can provide you with full details including a Sponsorship Opportunities packet for your preferred conferences.
Selecting a Conference to Sponsor
In considering sponsoring a Zephyr Conference, companies must not only look at the industry (food, wine, or beer) but also the type of conference. We run three “influencer” conferences and two “industry” conferences.
The key with our three influencer conferences (the Wine Media Conference, Beer Now Conference, and International Food Blogger Conference) is to remember they are not consumer events. They are media events. And we believe they are much more effective for your brand. Instead of reaching thousands of consumers (and having to pour thousands of drinks, serve thousands of mouths, and tell thousands of stories) you will meet hundreds of media who have millions of consumers in their communities. As “influencers”, our attendees use their blogs, websites, social media, and real-life events to tell credible stories about the subjects they are passionate about, including your products and stories. For more information see Why and How to Engage in Influencer Marketing.
In contrast, the Wine Marketing & Tourism Conference and the Beer Marketing & Tourism Conference are industry events. These conference attract management or executive level attendees who are the decision makers in their businesses. These conferences are perfect sponsorship opportunities for companies or organizations selling to wineries or breweries, interested to promote themselves as market leaders, or who wish to work with these industries.
The actual sponsorship categories differ by conference. Sponsorships range from $500 to $30,000. Sponsorship options include tables at our Expos, sponsored content, sponsored events, excursions to local businesses, and more. In addition to our defined categories, we are always willing to work with you to create a sponsorship package that benefits you.
Benefits to Sponsors
At our conferences the primary benefit of sponsorship is generally interacting with and presenting your brand and product to our attendees. In addition, we provide a variety of direct sponsorship benefits including:
- Logo placement on our website, agenda boards, and pre-conference packets
- Posts on our conference site News pages
- Social media exposure from Zephyr Conferences and the applicable conference
- Email marketing to attendees and our extensive industry lists
- Opportunities to serve your product and present your story at our Expos and individual sponsored events.
Maximizing Your Sponsorship
Please remember that any conference sponsorship is an opportunity but that taking full advantage of that opportunity is your responsibility. We help you with that as much as possible by helping you to coordinate your message and shape your sponsored event.