Zephyr Conferences

  • Our Conferences
    • International Food Blogger Conference
    • Wine Media Conference
    • Wine Marketing & Tourism Conference
    • Beer Now Conference
    • Beer Marketing & Tourism Conference
  • Attend
  • Sponsor
  • Host
  • Present
  • News
  • COVID-19

Influencer Marketing for the Beer, Wine & Food Industries

April 7, 2021 By Sara Pletcher Leave a Comment

influencer marketing

In week 9 of our 10-week Successful Marketing video series, Allan and his guest, Toni Dash, of Boulder Locavore, discuss the importance of influencer marketing in the beer, wine and food industries.

What is Influencer Marketing?

  • Working with someone who has a point of view and has a following of any size
  • Influencers are credible because they’re sharing products that align with their point of view with their community

Methods to Work with Influencers

  • Blog post to feature a product
  • Sharing content on social media
  • Preparing content for the brand’s website

What Brands Should Provide

  • Concept
  • Peremeters
  • Contractual Terms
  • More specific, the better

Check out the video to dive more into influencer marketing with Toni.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Toni Dash is a professional writer/blogger, photographer, recipe developer and creator of Boulder Locavore®.  Toni has been developing recipes for over two decades. It all started with the need for quality gluten-free recipes for her family at a time when there were few resources available.  She’s been featured in several magazines, on TV, and podcasts and is a member of the IFBC Advisory Board.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
Week 8: Public Relations

Filed Under: News Tagged With: beer, Food, Influencer Marketing, video series, Wine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Email
  • Facebook
  • LinkedIn
  • Twitter

About Us

About Us
Stay In Touch
Media Center
COVID-19

Recent News

  • Success With COVID in 2019
  • Marketing at Beer, Wine & Food Influencer Conferences
  • Influencer Marketing for the Beer, Wine & Food Industries
  • Public Relations for the Beer, Wine & Food Industries
  • Video Marketing for the Beer, Wine & Food Industries

Search

FOLLOW US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

About Us

About Us
Stay In Touch
Media Center
Equality Plan
Climate Change Pledge
COVID-19

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in