Effective Websites for Small Beer, Wine and Food Businesses

In week 1 of our 10-week Successful Marketing video series, Allan discusses effective websites.  He’ll guide you through the following topics:

• Determining Your Audience
• Website Design
• Blog or News Page (Content Creation)
• Search Engine Optimization

Effective Websites Key Points:

• Determining Your Stakeholder – there are three:
  • Your Business: is this truly your most important stakeholder?
  • Your Audience/Customer: what do they want? who are they?
  • Google: writing with SEO in mind will point your customer to your website from Google or any search engine
• Website Design
  • Less is more in terms of navigation and text
  • Calls to action is how you can connect with your customer
  • Keep your content up to date
  • Story Brand: your website needs to figure out why someone is visiting, what problem they have, and how you solve that problem
• Blog / News Page (content creation):
  • Keep it fresh and frequent
  • Lower your bar – your post doesn’t have to be long
  • Know who you’re writing for
• Search Engine Optimization
  • Have a specific Keyword Phrase that someone might be searching for and use it multiple times in your post/on your page
  • Make your pages and posts readable with bullet points and headers
  • Download the Yoast SEO plugin to guide your SEO effectiveness

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

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