Zephyr Conferences

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    • International Food Blogger Conference
    • Wine Media Conference
    • Wine Marketing & Tourism Conference
    • Beer Now Conference
    • Beer Marketing & Tourism Conference
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Marketing at Beer, Wine & Food Influencer Conferences

April 16, 2021 By Sara Pletcher Leave a Comment

In our last week of our 10-week Successful Marketing video series, Allan discusses why and how brands should sponsor beer, wine and food influencer conferences.

Why market through influencer conferences:

  1. Information on marketing and communications: sponsors get good information they can apply to their business (i.e. email marketing, social media marketing, SEO, etc.)
  2. Make in-person connections
  3. Assess whether influencers are a good fit for you: meet a large variety of influencers and choose which work best for your company
  4. Reach multiple micro influencers at once

International Food Blogger Conference

2019 Well-Known IFBC Attendees had on average:

  • 8,568 Twitter followers
  • 29,124 Instagram followers
  • 32,978 Pinterest followers
  • 125,424 Facebook followers
  • Total of 196,094 followers per blogger or 3,921,880 for just 20 influencers
  • This proves sponsoring an influencer conference can give you reach into a large number of influencers, some of who have large followings.

Seven Tips to Succeed at Sponsoring an Influencer Conference

  1. Pick the Right Conference: pick general or niche industry conference – niche is more likely to provide the connections you’re looking for
  2. Set Expectations Properly: immediate results are unlikely
  3. Attend and Interact
  4. Take Advantage of Benefits: often sponsors won’t fulfill their tasks of a sponsorship (i.e. write a blog post for the conference website) and miss out on the full sponsor benefit
  5. Don’t Self Promote Too Much: people do not want to be told they should purchase your product; they want to be given a reason to have a connection with you
  6. Engage on Social Media: if someone tags your company on social media, repost, comment, like the post, etc. to take full advantage of your opportunity
  7. Follow Up: email those you connected with or utilize the attendee list your sponsorship provides

Conferences in a COVID-19 World

  • Is the conference communicating their COVID-19 precautions?
  • Sponsorships are more pertinent now more than ever – influencers need content and conference organizers need support after a year of no conferences

Zephyr Conferences

  • Three influencer conferences: Wine Media Conference, International Food Blogger Conference Beer Now Conference
  • We’re COVID-safe: negative PCR test or vaccine to attend
  • Influencers get a discount for writing about sponsors – this ensures sponsors get ROI

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

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Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
Week 8: Public Relations
Week 9: Influencer Marketing

Filed Under: News Tagged With: beer, beer now conference, conference marketing, Food, IFBC, Influencer Marketing, video series, Wine, wine media conference

Influencer Marketing for the Beer, Wine & Food Industries

April 7, 2021 By Sara Pletcher Leave a Comment

influencer marketing

In week 9 of our 10-week Successful Marketing video series, Allan and his guest, Toni Dash, of Boulder Locavore, discuss the importance of influencer marketing in the beer, wine and food industries.

What is Influencer Marketing?

  • Working with someone who has a point of view and has a following of any size
  • Influencers are credible because they’re sharing products that align with their point of view with their community

Methods to Work with Influencers

  • Blog post to feature a product
  • Sharing content on social media
  • Preparing content for the brand’s website

What Brands Should Provide

  • Concept
  • Peremeters
  • Contractual Terms
  • More specific, the better

Check out the video to dive more into influencer marketing with Toni.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Toni Dash is a professional writer/blogger, photographer, recipe developer and creator of Boulder Locavore®.  Toni has been developing recipes for over two decades. It all started with the need for quality gluten-free recipes for her family at a time when there were few resources available.  She’s been featured in several magazines, on TV, and podcasts and is a member of the IFBC Advisory Board.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
Week 8: Public Relations

Filed Under: News Tagged With: beer, Food, Influencer Marketing, video series, Wine

Public Relations for the Beer, Wine & Food Industries

April 1, 2021 By Sara Pletcher Leave a Comment

In week 8 of our 10-week Successful Marketing video series, Allan and his guest, Paul Wagner, Founder of Balzac Communications, discuss the importance of public relations for the beer, wine and food industries.

What is Public Relations?

  • How to reach your local audience
  • Identifying your unique message
  • Public relations is relations with publics, with an S

3 Basic Marketing Campaign Components

  • Message
  • Audience
  • Tactics

Your Publics

  • Media
  • Neighbors
  • Local Regulatory Agencies

Paul’s Book

  • Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

Check out the video to dive more into what public relations is with Paul.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing

Filed Under: News Tagged With: beer, Food, marketing, public relations, video series, Wine

Video Marketing for the Beer, Wine & Food Industries

March 23, 2021 By Sara Pletcher Leave a Comment

Video Marketing

In week 7 of our 10-week Successful Marketing video series, Allan discusses the importance of video marketing for the beer, wine and food industries.

Video Marketing Challenges Include

  • What to film?
  • How to edit?
  • Will it be good enough?
  • Will anyone watch it?

What to film?

  • Film yourself talking to your customers
  • Film your production process
  • Film your tasting room or taproom
  • Film your customers having fun

How to edit?

  • Don’t edit!
  • Simply chop off the beginning and end so it is smooth

Check out the video to find the answers to the other two challenges and whether you should go live or not!

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing

Filed Under: News Tagged With: beer, Food, video marketing, video series, Wine

Social Media Marketing for the Beer, Wine & Food Industries

March 17, 2021 By Sara Pletcher Leave a Comment

social media marketing

In week 6 of our 10-week Successful Marketing video series, Allan and his guest, Sarah Wohlner, Zephyr Conferences’ Marketing Manager, discuss the importance of social media marketing.

Social Media Marketing is NOT

  • Free
  • Always Effective
  • Promotional Tool

How to Execute

  • Community Engagement Tool
  • Select Your Platforms
  • Respond Quickly
  • Track Results
  • Share the Love: Like, repost, share, and comment
  • More is Better

Specific Platforms

  • Twitter
  • Facebook
  • Instagram
  • TikTok
  • YouTube (next week)

Additional Resources

  • How to Use Instagram Stories to Attract an Engaged Audience: 
  • 5 Strategies to go Viral on TikTok

Check out the video to dive into the different platforms with Sarah.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Sarah Wohlner is the Marketing Manager for all our conferences.  She loves cooking, traveling and all things food in addition to some social media recipe blogging of her own. Growing up in the California Bay Area, she has always been immersed in a variety of food cultures and now is eager to expand her beer and wine knowledge and experiences.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing

Filed Under: News Tagged With: beer, facebook, Food, instagram, social media marketing, tiktok, twitter, video series, Wine

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