Zephyr Conferences

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    • International Food Blogger Conference
    • Wine Media Conference
    • Wine Marketing & Tourism Conference
    • Beer Now Conference
    • Beer Marketing & Tourism Conference
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Customer Surveys for the Beer, Wine and Food Industries

February 24, 2021 By Sara Pletcher Leave a Comment

customer surveysIn week 3 of our 10-week Successful Marketing video series, Allan and his guest, Sara Pletcher, Zephyr Conferences’ Operation Manager, discuss the importance of customer surveys and what to do with that information.​

Why Survey Your Customers?

  1. Analyze the Customer Experience
  2. Measure Customer Loyalty
  3. Collect Data
  4. Acquire Feedback on Your Products
  5. Involve customers in decision making

What your customer surveys should ask:

  1. The Experience
  2. Your Product
  3. Customer Loyalty
  4. Collect Data

Check out the video to also learn what your survey should not ask  and what to do with the results.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Sara Pletcher as Zephyr Conferences Operations Manager pulls together all the logistical components of their five conferences​.  She is the one you communicate with once you’ve booked your registration or signed on as a speaker or sponsor and she creates, distributes and analyzes every post-conference survey.

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Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing

Filed Under: News Tagged With: beer, Food, marketing, surveys, video series, Wine

Local Marketing for the Beer, Wine and Food Industries

February 17, 2021 By Sara Pletcher 1 Comment

local marketing

In week 2 of our 10-week Successful Marketing video series, Allan and his guest, Andrew from Secret Hopper, provide 20 tips to Running an Effective Taproom or Tasting Room and Marketing In Your Local Community. ​ 10 Steps to … [Continue reading]

Filed Under: News Tagged With: beer, community, Food, local, marketing, taproom, tasting room, video, video series, Wine

Effective Websites for Small Beer, Wine and Food Businesses

February 12, 2021 By Sara Pletcher 2 Comments

Effective Websites

In week 1 of our 10-week Successful Marketing video series, Allan discusses effective websites.  He'll guide you through the following topics: Determining Your Audience Website Design Blog or News Page (Content Creation) Search Engine … [Continue reading]

Filed Under: News Tagged With: beer, effective websites, Food, marketing, SEO, video series, Wine

Successful Marketing for Small Food, Wine, and Beer Businesses

February 4, 2021 By Sara Pletcher Leave a Comment

business marketing

Marketing is critical for small food, wine, and beer businesses. Indeed, it is critical for almost all businesses. We at Zephyr Conferences have 12 years of experience organizing and listening to experts deliver content in the food, wine, and beer … [Continue reading]

Filed Under: News Tagged With: beer, Food, marketing, small business, video series, Wine

Update on 2021 Conferences

November 1, 2020 By Allan Leave a Comment

We were lucky enough to run two of our five conferences before the pandemic hit in March. We canceled the other three events scheduled in 2020. For 2021, we have rescheduled the events so that all five conferences are on the calendar for August or … [Continue reading]

Filed Under: News

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Recent News

  • Customer Surveys for the Beer, Wine and Food Industries
  • Local Marketing for the Beer, Wine and Food Industries
  • Effective Websites for Small Beer, Wine and Food Businesses
  • Successful Marketing for Small Food, Wine, and Beer Businesses
  • Update on 2021 Conferences

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