Zephyr Conferences

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Success With COVID in 2019

December 17, 2021 By Allan Leave a Comment

At Zephyr Conferences and our sister tour companies we hosted 511 attendees this year. The reality is COVID is going to affect our tours and conferences; we have to expect that. However, our goal is to minimize infections on our tours and, especially, minimize community spread at our events. We were successful in this effort with ZERO instances of community transmission in 2021.

We did experience three cases of COVID:

  • One person tested positive before flying to a tour and thus canceled, which shows the effectiveness of pre-event testing.
  • A second person tested positive after returning from our Wine Media Conference but infected no one else while at the conference. This person came from a COVID hot zone and likely was infected prior to the event. Every person at the WMC was vaccinated.
  • A third person tested positive at the end of a tour before returning home, likely catching it when on her own before the tour started. This person was vaccinated and symptom free. All other tour participants were vaccinated and did not contract COVID.

So what does this tell us? We can’t avoid COVID. But our policies are working to keep our participants safe.

Filed Under: News

Marketing at Beer, Wine & Food Influencer Conferences

April 16, 2021 By Sara Pletcher Leave a Comment

Influencer Conferences

In our last week of our 10-week Successful Marketing video series, Allan discusses why and how brands should sponsor beer, wine and food influencer conferences. Why market through influencer conferences: Information on … [Continue reading]

Filed Under: News Tagged With: beer, beer now conference, conference marketing, Food, IFBC, Influencer Marketing, video series, Wine, wine media conference

Influencer Marketing for the Beer, Wine & Food Industries

April 7, 2021 By Sara Pletcher Leave a Comment

influencer marketing

In week 9 of our 10-week Successful Marketing video series, Allan and his guest, Toni Dash, of Boulder Locavore, discuss the importance of influencer marketing in the beer, wine and food industries. What is Influencer … [Continue reading]

Filed Under: News Tagged With: beer, Food, Influencer Marketing, video series, Wine

Public Relations for the Beer, Wine & Food Industries

April 1, 2021 By Sara Pletcher Leave a Comment

public relations

In week 8 of our 10-week Successful Marketing video series, Allan and his guest, Paul Wagner, Founder of Balzac Communications, discuss the importance of public relations for the beer, wine and food industries. What is Public … [Continue reading]

Filed Under: News Tagged With: beer, Food, marketing, public relations, video series, Wine

Video Marketing for the Beer, Wine & Food Industries

March 23, 2021 By Sara Pletcher Leave a Comment

Video Marketing

In week 7 of our 10-week Successful Marketing video series, Allan discusses the importance of video marketing for the beer, wine and food industries. Video Marketing Challenges Include What to film? How to edit? Will … [Continue reading]

Filed Under: News Tagged With: beer, Food, video marketing, video series, Wine

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  • Success With COVID in 2019
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