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Social Media Marketing for the Beer, Wine & Food Industries

March 17, 2021 By Sara Pletcher Leave a Comment

social media marketing

In week 6 of our 10-week Successful Marketing video series, Allan and his guest, Sarah Wohlner, Zephyr Conferences' Marketing Manager, discuss the importance of social media marketing. Social Media Marketing is NOT Free … [Continue reading]

Filed Under: News Tagged With: beer, facebook, Food, instagram, social media marketing, tiktok, twitter, video series, Wine

CRM & Email Marketing for the Beer, Wine & Food Industries

March 10, 2021 By Sara Pletcher Leave a Comment

email marketing

In week 5 of our 10-week Successful Marketing video series, Allan and his guest, Beth Peluse, Zephyr Adventures' Marketing Director, discuss the importance of databases/CRMs and email marketing. Importance of Databases/CRMs … [Continue reading]

Filed Under: News Tagged With: beer, CRM, database, email marketing, Food, marketing, video series, Wine

Consumer Reviews for the Beer, Wine & Food Industries

March 3, 2021 By Sara Pletcher 1 Comment

consumer reviews

In week 4 of our 10-week Successful Marketing video series, Allan discusses external consumer reviews, how to respond to negative reviews, where to find them and how to setup alerts. Handling Negative Consumer Reviews … [Continue reading]

Filed Under: News Tagged With: beer, consumer reviews, Food, marketing, video series, Wine

Customer Surveys for the Beer, Wine and Food Industries

February 24, 2021 By Sara Pletcher Leave a Comment

customer surveys

In week 3 of our 10-week Successful Marketing video series, Allan and his guest, Sara Pletcher, Zephyr Conferences' Operation Manager, discuss the importance of customer surveys and what to do with that information.​ Why Survey … [Continue reading]

Filed Under: News Tagged With: beer, Food, marketing, surveys, video series, Wine

Local Marketing for the Beer, Wine and Food Industries

February 17, 2021 By Sara Pletcher 4 Comments

local marketing

In week 2 of our 10-week Successful Marketing video series, Allan and his guest, Andrew from Secret Hopper, provide 20 tips to Running an Effective Taproom or Tasting Room and Marketing In Your Local Community. ​ 10 Steps to … [Continue reading]

Filed Under: News Tagged With: beer, community, Food, local, marketing, taproom, tasting room, video, video series, Wine

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