Importance of Databases/CRMs

• Track Customers & Potential Customers
• Customer Service
• Share Data Among Team
• Marketing

Building a Database

• Sales Transaction Data
• Calls to Action on Websites or Social Media
• Login on Taproom or Tasting Room Wifi
• Partnerships
• Follow Data Privacy Rules

Importance of Email Marketing

• Universally Used
• Conversions
• Cost Effective
• Micro Targeting
• Personalization
• Measurable

Effective Email Strategies

• Automated Emails
• Email Newsletters
• Email Campaigns (specific news or events)
• Targeted Emails (to specific groups)
• RSS Feeds
• Personal Emails

Check out the video to also learn about selecting a database and email program, what data to collect, and email analysis.

Our Presenters

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Beth Peluse is the Marketing Director for Zephyr Adventures and Taste Vacations. Beth holds down the Midwest “office” just outside of Chicago and works full time leading the charge for Zephyr’s marketing and guiding a variety of our tours. She is a self-described book nerd and loves to run, hike, cook, garden and is even an amateur beekeeper.

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Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews