In week 8 of our 10-week Successful Marketing video series, Allan and his guest, Paul Wagner, Founder of Balzac Communications, discuss the importance of public relations for the beer, wine and food industries.What is Public Relations?
- How to reach your local audience
- Identifying your unique message
- Public relations is relations with publics, with an S
3 Basic Marketing Campaign Components
- Message
- Audience
- Tactics
Your Publics
- Media
- Neighbors
- Local Regulatory Agencies
Paul’s Book
Check out the video to dive more into what public relations is with Paul.
Our Presenters
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.
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Successful Marketing Video Series
Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
