In week 3 of our 10-week Successful Marketing video series, Allan and his guest, Sara Pletcher, Zephyr Conferences’ Operation Manager, discuss the importance of customer surveys and what to do with that information.Why Survey Your Customers?
- Analyze the Customer Experience
- Measure Customer Loyalty
- Collect Data
- Acquire Feedback on Your Products
- Involve customers in decision making
What your customer surveys should ask:
- The Experience
- Your Product
- Customer Loyalty
- Collect Data
Check out the video to also learn what your survey should not ask and what to do with the results.
Our Presenters
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
Sara Pletcher as Zephyr Conferences Operations Manager pulls together all the logistical components of their five conferences. She is the one you communicate with once you’ve booked your registration or signed on as a speaker or sponsor and she creates, distributes and analyzes every post-conference survey.
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