Handling Negative Consumer Reviews

• Acknowledgement
• Don’t Be Defensive
• Be Polite
• Outline Corrective Action
• Invite Back With Perk

When Not to Engage

• When commenter is:
  • Aggressive
  • Won’t let go of an issue
  • Are racist, homophobic, or otherwise unacceptable

Set Up Alerts

• Google Alerts
• Reputology
• Review Trackers

Check out the video to also learn about other rating sites available!

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

Get Updates

Want these free weekly marketing tips delivered to your inbox?  Sign up here.

Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers