Why market through influencer conferences:
- Information on marketing and communications: sponsors get good information they can apply to their business (i.e. email marketing, social media marketing, SEO, etc.)
- Make in-person connections
- Assess whether influencers are a good fit for you: meet a large variety of influencers and choose which work best for your company
- Reach multiple micro influencers at once
International Food Blogger Conference
2019 Well-Known IFBC Attendees had on average:
- 8,568 Twitter followers
- 29,124 Instagram followers
- 32,978 Pinterest followers
- 125,424 Facebook followers
- Total of 196,094 followers per blogger or 3,921,880 for just 20 influencers
- This proves sponsoring an influencer conference can give you reach into a large number of influencers, some of who have large followings.
Seven Tips to Succeed at Sponsoring an Influencer Conference
- Pick the Right Conference: pick general or niche industry conference – niche is more likely to provide the connections you’re looking for
- Set Expectations Properly: immediate results are unlikely
- Attend and Interact
- Take Advantage of Benefits: often sponsors won’t fulfill their tasks of a sponsorship (i.e. write a blog post for the conference website) and miss out on the full sponsor benefit
- Don’t Self Promote Too Much: people do not want to be told they should purchase your product; they want to be given a reason to have a connection with you
- Engage on Social Media: if someone tags your company on social media, repost, comment, like the post, etc. to take full advantage of your opportunity
- Follow Up: email those you connected with or utilize the attendee list your sponsorship provides
Conferences in a COVID-19 World
- Is the conference communicating their COVID-19 precautions?
- Sponsorships are more pertinent now more than ever – influencers need content and conference organizers need support after a year of no conferences
Zephyr Conferences
- Three influencer conferences: Wine Media Conference, International Food Blogger Conference Beer Now Conference
- We’re COVID-safe: negative PCR test or vaccine to attend
- Influencers get a discount for writing about sponsors – this ensures sponsors get ROI
Our Presenter
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
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Successful Marketing Video Series
Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM & Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
Week 8: Public Relations
Week 9: Influencer Marketing