Is it worth your time and effort to engage in influencer marketing? Especially "micro influencer" marketing? In November we outlined Why and How to Engage in Influencer Marketing. Here we will talk about the potential payoff. There is no … [Continue reading]
Tri-Cities, Washington Hosts the Perfect Excursion
At our three media conference we always offer pre-conference and post-conference excursions that allow attendees to engage with the local wine, beer, and food industries. At the 2018 Wine Bloggers Conference (now the Wine Media Conference), I … [Continue reading]
Why and How to Engage in Influencer Marketing
"Influencer Marketing" is all the rage. It is popular - and should be - because influencers can affect how people perceive your brand and, ultimately, whether consumers purchase your product or service. Who Are Influencers? Influencers are anyone … [Continue reading]
Beer Bloggers Conference and Wine Bloggers Conference Renamed
We at Zephyr Conferences have talked about rebranding our blogger conferences for years. Eleven years ago when we started the Wine Bloggers Conference as one of the first niche blogging conferences in the world, blogging was new and hot. But even … [Continue reading]
Wine Country Fires and Meeting Planners
Smart Meetings Magazine recently did an excellent article on the wine country fires from the perspective of meeting planners. The article covered our decisions at Zephyr Conferences in addition to stories on the Silverado Resort, Safari West, and the … [Continue reading]
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